Hydra Sports and British Canoeing Announce Merchandise Partnership
Hydra Sports and British Canoeing today announce the release of an exciting range of British Canoeing branded clothing which will be available to buy quickly and easily online and available to all.
The new branded range of clothing features the design input from British Canoeing, utilising their logos and branding on the entire clothing range. Alongside this are some more exclusive limited edition canoe and kayak themed fashion designs which will be added to throughout the course of the next 12 months. Hydra Sports are providing the manufacture, retail website and distribution for this partnership, along with creative input and quality control.
The sport of canoeing and kayaking is growing across all disciplines, especially since the successes at the London 2012 Olympics. British Canoeing approached Hydra Sports after seeing our range of branded clothing being worn by spectators at the Slalom World Championships in September 2015. The paddling community is one which people are proud to be a part of and paddlers often want clothes that reflect who they are and what they do. The British Canoeing range aims to provide high quality clothing that all paddlers and members would want to wear.
Mark Taffler, Commercial Manager for British Canoeing says “Hydra Sports have a fantastic reputation in the paddling arena. They understood our needs and our constraints right from the very start – most importantly they understand our sport and have the ability to produce a high quality merchandise range that will meet the needs of our members, and paddlers alike. I am confident that the relationship will be extremely successful for both parties.”
Steve Hesford, Company director and Project Manager for the British Canoeing Partnership adds “It was a huge compliment to be approached by British Canoeing to work with them and produce a branded clothing range. We have produced some fantastic products in the lead up to the launch on 1st December 2015 as well as developing our infrastructure to ensure the retail experience for the customer is simple and stress-free.”
Clothing will be available to buy online through www.hydrasports.co.uk from 1st December 2015. All major credit and debit cards accepted. Look out for the advert in the December edition of Canoe Focus for more information.